About Us

413NOW was born out of necessity.

Before 413NOW there were no informational or lifestyle blogs that focused on the 413, Western Mass and Pioneer Valley Area.

413NOW is for anyone who is interested in learning about the cities and towns in the Western half of Massachusetts.

Whether you've lived in Western Mass your entire life, are moving to the area or just visiting, 413NOW will be beneficial to you.

Our Mission

Our mission is to build a strong online presence and community for the Western Massachusetts region. We are completely independent and not affiliated with any company, government agency, publication, city, town or political party.

We will accomplish this by posting informational localized and unbiased content frequently. This content will include articles, guides, news, pictures, video and other forms of content.


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